Consider starting at the next letter (when scanning address books)

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It still takes me a moment to process, but Ryan, for example, is much closer to S, than it is the beginning of R. Consider starting at the next letter for some searches.

Published 5 Oct 2013

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When JFK, in his inaugural address, said: "Ask not what your country can do for you, but what you can do for your country," he wasn’t just delivering one of the most famous presidential lines ever—he was also using a rhetorical device called chiasmus. What is Chiasmus? Chiasmus is the name for arranging words, phrases, or ideas in the structure A-B-B-A. The second half of the sentence mirrors the first half, flipping the order. The symmetry of thought of this rhetorical technique makes language more memorable, striking, and often more persuasive. Chiasmus can involve just ideas, or the exact repetition of words (that special case is called antimetabole). Famous Examples of Chiasmus Chiasmus shows up again and again in political speeches, literature, music, and everyday expressions. Mark Forsyth, who is full of brilliant and entertaining examples, notes that few presidents and presidential candidates in recent memory have resisted the lure of chiasmus. Here are some well-known presidential examples: "You stood up for America; now America must stand up for you." — Barack Obama "Whether we bring our enemies to justice, or bring justice to our enemies, justice will be done." — George W Bush (Jr) "Let us never negotiate out of fear. But let us never fear to negotiate." — JFK "People the world over have always been more impressed by the power of our example than by the example of our power." — Bill Clinton "The difference between them and us is that we want to check government spending, and they want to spend government checks." — Ronald Reagan "America did not invent human rights; human rights invented America." — Jimmy Carter "In the end, the true test is not the speeches a president delivers, it's whether the president delivers on the speeches." — Hillary Clinton Aside from presidential candidates, other examples include (thanks to everyone who's submitted one to me): Between what is said and not meant, and what is meant and not said, most of love is lost. — Kahlil Gibran Not everything that is faced can be changed, but nothing can be changed that is not faced. — James Baldwin We are no longer relying on just the strength of our values, but also on the value of our strength. — Mark Carney (Prime Minister of Canada, 2026 Davos speech) Fail to prepare, prepare to fail Don't push information up to authority, push authority down to information. — David Marquet All for one and one for all. — the 3 Musketeers If you have to ask, you will never know. If you know, you need only ask. — The Grey Lady, Helena Ravenclaw Tea for two and two for tea, Me for you and you for me — the 1925 Musical, No, No Nanette When the going gets tough, the tough gets going — Billy Ocean With my mind on my money and my money on my mind — Snoop Dogg What is a number that a man may know it, and a man that he may know a number? — Warren McCulloch Good from far but far from good. The difference between theory and practice is greater in practice than in theory. It's not the size of the dog in the fight, but the size of the fight in the dog - Mark Twain(?) You can take the boy out of the country, but you can’t take the country out of the boy. I don't always say what I mean, but I always mean what I say. Better late than never, but never late is better. Absence of evidence is not evidence of absence — Attributed to either Martin Rees or Carl Sagan Products define our culture and are defined by our culture — Dev Patnaik and Michael Barry We shape our tools and thereafter they shape us. — see QI article Never let a fool kiss you, or a kiss fool you A winner never quits, and a quitter never wins. — Attributed to NFL coach Vince Lombardi We shape our buildings, and afterwards our buildings shape us. — Winston Churchill We don't stop playing because we get old. We get old because we stop playing. Humility isn’t thinking less of yourself. It’s thinking of yourself less. And I have never forgotten a print-out at the bottom of some stairs in UC Berkeley: "Take the stairs and add years to your life and life to your years." Why is Chiasmus Effective? I don't know if there is a scientific reason why chiasmus is appealing to us, but a few ideas come to mind. It's rhythmic. The mirrored structure is naturally pleasing to the ear, as in Edward Lear's, "They went to sea in a Sieve, they did, In a Sieve they went to sea." It's clever. Chiasmus surprises us by flipping words or ideas into a new sense, as in the use of the word "life" in Mae West's "It's not the men in my life, it's the life in my men." It's easy to remember. If you can remember the first half, you can often reconstruct the second: A place for everything...and everything in its place. Chiasmus vs Antimetabole Chiasmus is about flipping ideas, as in: The green of summer; an autumn of blue — Chiasmus (ideas inverted - colour, season, season, colour) When the same words are repeated in reverse order, it's technically antimetabole, a special case of chiasmus, as in most of the examples here: Mankind must put an end to war, or war will put an end to mankind (JFK)— Chiasmus and antimetabole (mankind, end to war, war will end, mankind) Have any fun chiasmus examples that you created or you've spotted? Submit a chiasmus or send it by email, and I'll add it to the list. Why is it called Chiasmus? Chiasmus is based on the Greek letter Chi (pronounced kai), which is an X. If the terms of the chiastic phrase A B B A are placed on top of each other, you get: AB BA Which gives AA and BB in an X shape, just like Chi. (I always ask my amazing aunt who taught classics for this kind of thing) We discuss chiasmus briefly in the podcast episode with Mark Forsyth. Related Ideas to Chiasmus More techniques of rhetoric and curiosities of language: Anadiplosis — Yoda! Pleonasm — Unexpected surprises Ordering adjectives — green great dragon? Ablaut reduplication — hip-hop, zig-zag RAS Syndrome — ATM machines The Golden Circle — It was the "I have a dream" speech, not the "I have a plan" speech Learn More Mark Forsyth covers the chiasmus meaning and examples (and anadiplosis, pleonasm, adjective order, ablaut reduplication and others) in the entertaining The Elements of Eloquence. You can also listen to and watch him recite examples in his TEDx Talk: How to Talk Yourself into the White House (12 min). He shares most of the examples included here. Earlier versions of JFK's "Ask not what your country can do for you..." exist, including from author and poet Khalil Gibran (also see Grow not in each other's shadow).When JFK, in his inaugural address, said: "Ask not what your country can do for you, but what you can do for your country," he wasn’t just delivering one of the most famous presidential lines ever—he was also using a rhetorical device called chiasmus. What is Chiasmus? Chiasmus is the name for arranging words, phrases, or ideas in the structure A-B-B-A. The second half of the sentence mirrors the first half, flipping the order. The symmetry of thought of this rhetorical technique makes language more memorable, striking, and often more persuasive. Chiasmus can involve just ideas, or the exact repetition of words (that special case is called antimetabole). Famous Examples of Chiasmus Chiasmus shows up again and again in political speeches, literature, music, and everyday expressions. Mark Forsyth, who is full of brilliant and entertaining examples, notes that few presidents and presidential candidates in recent memory have resisted the lure of chiasmus. Here are some well-known presidential examples: "You stood up for America; now America must stand up for you." — Barack Obama "Whether we bring our enemies to justice, or bring justice to our enemies, justice will be done." — George W Bush (Jr) "Let us never negotiate out of fear. But let us never fear to negotiate." — JFK "People the world over have always been more impressed by the power of our example than by the example of our power." — Bill Clinton "The difference between them and us is that we want to check government spending, and they want to spend government checks." — Ronald Reagan "America did not invent human rights; human rights invented America." — Jimmy Carter "In the end, the true test is not the speeches a president delivers, it's whether the president delivers on the speeches." — Hillary Clinton Aside from presidential candidates, other examples include (thanks to everyone who's submitted one to me): Between what is said and not meant, and what is meant and not said, most of love is lost. — Kahlil Gibran Not everything that is faced can be changed, but nothing can be changed that is not faced. — James Baldwin We are no longer relying on just the strength of our values, but also on the value of our strength. — Mark Carney (Prime Minister of Canada, 2026 Davos speech) Fail to prepare, prepare to fail Don't push information up to authority, push authority down to information. — David Marquet All for one and one for all. — the 3 Musketeers If you have to ask, you will never know. If you know, you need only ask. — The Grey Lady, Helena Ravenclaw Tea for two and two for tea, Me for you and you for me — the 1925 Musical, No, No Nanette When the going gets tough, the tough gets going — Billy Ocean With my mind on my money and my money on my mind — Snoop Dogg What is a number that a man may know it, and a man that he may know a number? — Warren McCulloch Good from far but far from good. The difference between theory and practice is greater in practice than in theory. It's not the size of the dog in the fight, but the size of the fight in the dog - Mark Twain(?) You can take the boy out of the country, but you can’t take the country out of the boy. I don't always say what I mean, but I always mean what I say. Better late than never, but never late is better. Absence of evidence is not evidence of absence — Attributed to either Martin Rees or Carl Sagan Products define our culture and are defined by our culture — Dev Patnaik and Michael Barry We shape our tools and thereafter they shape us. — see QI article Never let a fool kiss you, or a kiss fool you A winner never quits, and a quitter never wins. — Attributed to NFL coach Vince Lombardi We shape our buildings, and afterwards our buildings shape us. — Winston Churchill We don't stop playing because we get old. We get old because we stop playing. Humility isn’t thinking less of yourself. It’s thinking of yourself less. And I have never forgotten a print-out at the bottom of some stairs in UC Berkeley: "Take the stairs and add years to your life and life to your years." Why is Chiasmus Effective? I don't know if there is a scientific reason why chiasmus is appealing to us, but a few ideas come to mind. It's rhythmic. The mirrored structure is naturally pleasing to the ear, as in Edward Lear's, "They went to sea in a Sieve, they did, In a Sieve they went to sea." It's clever. Chiasmus surprises us by flipping words or ideas into a new sense, as in the use of the word "life" in Mae West's "It's not the men in my life, it's the life in my men." It's easy to remember. If you can remember the first half, you can often reconstruct the second: A place for everything...and everything in its place. Chiasmus vs Antimetabole Chiasmus is about flipping ideas, as in: The green of summer; an autumn of blue — Chiasmus (ideas inverted - colour, season, season, colour) When the same words are repeated in reverse order, it's technically antimetabole, a special case of chiasmus, as in most of the examples here: Mankind must put an end to war, or war will put an end to mankind (JFK)— Chiasmus and antimetabole (mankind, end to war, war will end, mankind) Have any fun chiasmus examples that you created or you've spotted? Submit a chiasmus or send it by email, and I'll add it to the list. Why is it called Chiasmus? Chiasmus is based on the Greek letter Chi (pronounced kai), which is an X. If the terms of the chiastic phrase A B B A are placed on top of each other, you get: AB BA Which gives AA and BB in an X shape, just like Chi. (I always ask my amazing aunt who taught classics for this kind of thing) We discuss chiasmus briefly in the podcast episode with Mark Forsyth. Related Ideas to Chiasmus More techniques of rhetoric and curiosities of language: Anadiplosis — Yoda! Pleonasm — Unexpected surprises Ordering adjectives — green great dragon? Ablaut reduplication — hip-hop, zig-zag RAS Syndrome — ATM machines The Golden Circle — It was the "I have a dream" speech, not the "I have a plan" speech Learn More Mark Forsyth covers the chiasmus meaning and examples (and anadiplosis, pleonasm, adjective order, ablaut reduplication and others) in the entertaining The Elements of Eloquence. You can also listen to and watch him recite examples in his TEDx Talk: How to Talk Yourself into the White House (12 min). He shares most of the examples included here. Earlier versions of JFK's "Ask not what your country can do for you..." exist, including from author and poet Khalil Gibran (also see Grow not in each other's shadow).

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